Marketing MCQ Marketing Nyquil advertises that it alleviates "the night time, sniffling, sneezing, coughing, aching, stuffy head, fever" and helps you get the rest you need to get better. Nyquil uses a segmentation strategy based on __________ variables.

Nyquil advertises that it alleviates "the night time, sniffling, sneezing, coughing, aching, stuffy head, fever" and helps you get the rest you need to get better. Nyquil uses a segmentation strategy based on __________ variables.

Marketing

Nyquil advertises that it alleviates "the night time, sniffling, sneezing, coughing, aching, stuffy head, fever" and helps you get the rest you need to get better. Nyquil uses a segmentation strategy based on __________ variables.

A) geographic
B) socioeconomic
C) benefits sought
D) product knowledge
E) demographic

Answer: C

Marketing MCQ

Nyquil advertises that it alleviates "the night time, sniffling, sneezing, coughing, aching, stuffy head, fever" and helps you get the rest you need to get better. Nyquil uses a segmentation strategy based on __________ variables.

Nyquil advertises that it alleviates "the night time, sniffling, sneezing, coughing, aching, stuffy head, fever" and helps you get the rest you need to get better. Nyquil uses a segmentation strategy based on __________ variables.

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