Marketing MCQ
Marketing
The high cost of reaching respondents in their homes with personal interviews has led to an increase in the use of:
The high cost of reaching respondents in their homes with personal interviews has led to an increase in the use of:
The high cost of reaching respondents in their homes with personal interviews has led to an increase in the use of:
A) mailed interviews
B) mall interviews
C) phone interviews
D) more interviewers
E) shorter interviewers
Answer: B
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