Informal session with groups of 6 to 10 people directed by discussion leader to lead the group is called a(n):
A) hypothesis generation
B) individual interviews
C) mall intercepts
D) focus group
E) zebra model
Answer: D
Informal session with groups of 6 to 10 people directed by discussion leader to lead the group is called a(n):
A) hypothesis generation
B) individual interviews
C) mall intercepts
D) focus group
E) zebra model