Marketing MCQ Marketing When a firm produces only a single product or service and attempts to sell it to two or more market segments, it avoids __________, which often leads to extremely high research, engineering, and manufacturing expenses.

When a firm produces only a single product or service and attempts to sell it to two or more market segments, it avoids __________, which often leads to extremely high research, engineering, and manufacturing expenses.

Marketing

When a firm produces only a single product or service and attempts to sell it to two or more market segments, it avoids __________, which often leads to extremely high research, engineering, and manufacturing expenses.

A) the extra cost of developing and producing additional versions of the product
B) a service gap
C) indirect distribution and logistics problems
D) strategic planning
E) amortization costs

Answer: A

Marketing MCQ

When a firm produces only a single product or service and attempts to sell it to two or more market segments, it avoids __________, which often leads to extremely high research, engineering, and manufacturing expenses.

When a firm produces only a single product or service and attempts to sell it to two or more market segments, it avoids __________, which often leads to extremely high research, engineering, and manufacturing expenses.

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