Which of the following is the best example of repositioning?
A) When sales of Crest toothpaste plateaued, marketers used a bundling strategy to get customers to buy the toothpaste and a toothbrush.
B) Snickers introduced a dark chocolate version of its original milk chocolate candy bar.
C) Slow sales of soup led the Campbell Soup Company to promote recipes using soup as a main ingredient.
D) While continuing to make its computers designed for business purposes, Packard Bell introduced a computer for ultimate consumers.
E) Starbucks Coffee Company licenses another company to manufacture and market Starbucks coffee-flavored ice cream.
Answer: C