Audi has developed a mid-sized station wagon that has 340 horsepower and is able to go from standing still to sixty miles an hour in 6.5 seconds. The base price of the car is $61,625. The automaker predicts that 80 percent of its buyers will be men with 60 percent of them married. The median age of these men will be 45 with median household incomes of $200,000. Audi should use a _____ strategy to sell its newly developed car.

Audi has developed a mid-sized station wagon that has 340 horsepower and is able to go from standing still to sixty miles an hour in 6.5 seconds. The base price of the car is $61,625. The automaker predicts that 80 percent of its buyers will be men with 60 percent of them married. The median age of these men will be 45 with median household incomes of $200,000. Audi should use a _____ strategy to sell its newly developed car.

Audi has developed a mid-sized station wagon that has 340 horsepower and is able to go from standing still to sixty miles an hour in 6.5 seconds. The base price of the car is $61,625. The automaker predicts that 80 percent of its buyers will be men with 60 percent of them married. The median age of these men will be 45 with median household incomes of $200,000. Audi should use a _____ strategy to sell its newly developed car.



A) harvesting
B) market development
C) market penetration
D) market segmentation
E) needs differentiation



Answer: D


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