Marketing MCQ Marketing Chapter 8 Administrative assistants that control the flow of information to other people in the organization often play the _____ role in the buying center.

Administrative assistants that control the flow of information to other people in the organization often play the _____ role in the buying center.

Marketing Chapter 8

Administrative assistants that control the flow of information to other people in the organization often play the _____ role in the buying center.

a. gatekeeper
b. user
c. influencer
d. buyer
e. controller

Answer: A

Marketing MCQ

Administrative assistants that control the flow of information to other people in the organization often play the _____ role in the buying center.

Administrative assistants that control the flow of information to other people in the organization often play the _____ role in the buying center.

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