Age, rate of product use, location, and gender are all examples of common
a. demographic variables.
b. geographic characteristics.
c. targeting strategies.
d. psychographic variables.
e. segmentation variables.
Answer: E
Age, rate of product use, location, and gender are all examples of common
a. demographic variables.
b. geographic characteristics.
c. targeting strategies.
d. psychographic variables.
e. segmentation variables.