Estimating the cost of entering a market and focusing on a specific target segment is important because
a. cost estimates are crucial to estimating sales potential accurately.
b. higher costs will keep other potential competitors from entering that particular segment.
c. customers are more likely to be attracted to marketers that invest heavily in the target segment.
d. the organization's marketers need to know if they can reach the segment at costs equal to or below competitors' costs.
e. higher cost generally ensures long-term success.
Answer: D