If a company segments its market on the basis of their reasons for purchasing a particular product, the primary segmentation variable in use is
a. lifestyle.
b. motives.
c. personality.
d. benefit expectations.
e. personality attributes.
Answer: B
If a company segments its market on the basis of their reasons for purchasing a particular product, the primary segmentation variable in use is
a. lifestyle.
b. motives.
c. personality.
d. benefit expectations.
e. personality attributes.