The psychographic variable that includes numerous characteristics related to people's activities, interests, and opinion is
a. motive.
b. social class.
c. personality.
d. stage in family life cycle.
e. lifestyle.
Answer: E
The psychographic variable that includes numerous characteristics related to people's activities, interests, and opinion is
a. motive.
b. social class.
c. personality.
d. stage in family life cycle.
e. lifestyle.