If PepsiCo and Coca-Cola use celebrities to challenge the taste of the other firm's cola, this is referred to as ___________ positioning.
a. direct
b. focused
c. head-to-head
d. avoidance
e. parallel
Answer: C
If PepsiCo and Coca-Cola use celebrities to challenge the taste of the other firm's cola, this is referred to as ___________ positioning.
a. direct
b. focused
c. head-to-head
d. avoidance
e. parallel