Marketing MCQ Marketing Chapter 6 _____ is the group of brands that you would consider from among all the brands of which you are aware in the product class.

_____ is the group of brands that you would consider from among all the brands of which you are aware in the product class.

Marketing Chapter 6

_____ is the group of brands that you would consider from among all the brands of which you are aware in the product class.

Answer: consideration set

Marketing MCQ

_____ is the group of brands that you would consider from among all the brands of which you are aware in the product class.

_____ is the group of brands that you would consider from among all the brands of which you are aware in the product class.

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