Micromarketing is
a. a market segmentation approach in which firms focus precise marketing efforts on very small geographic markets.
b. developing a very specific marketing mix that will effectively meet the needs of only a small segment of the market.
c. marketing efforts that are tightly controlled by high-level executives in the organization.
d. a way to segment the market to meet the needs of individuals with the same motives and personality attributes.
e. creating advertising that is so specific to a certain type of individual that few people outside that micromarket will respond to the message.
Answer: A