Subaru is producing a new crossover van with all-wheel drive. Which of the following would be a likely variable for segmenting the market for this new model?
a. Religion
b. Geographic location
c. Income
d. Political views
e. Ethnicity
Answer: B
Subaru is producing a new crossover van with all-wheel drive. Which of the following would be a likely variable for segmenting the market for this new model?
a. Religion
b. Geographic location
c. Income
d. Political views
e. Ethnicity