Marketing MCQ Marketing Chapter 6 The brands a consumer considers buying out of the set of brands in a product class of which the consumer is aware are collectively called the ___________.

The brands a consumer considers buying out of the set of brands in a product class of which the consumer is aware are collectively called the ___________.

Marketing Chapter 6

The brands a consumer considers buying out of the set of brands in a product class of which the consumer is aware are collectively called the ___________.

Answer: consideration set

Marketing MCQ

The brands a consumer considers buying out of the set of brands in a product class of which the consumer is aware are collectively called the ___________.

The brands a consumer considers buying out of the set of brands in a product class of which the consumer is aware are collectively called the ___________.

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