The division of a market according to what benefits consumers want from the product is called ______ segmentation.
a. behavioristic
b. product usage
c. benefit
d. end-purpose
e. advantage
Answer: C
The division of a market according to what benefits consumers want from the product is called ______ segmentation.
a. behavioristic
b. product usage
c. benefit
d. end-purpose
e. advantage