Variables such as geographic location, type of organization, customer size, and type of product usage are used to segment ___________ markets.
a. consumer
b. business
c. government
d. international
e. most target
Answer: B
Variables such as geographic location, type of organization, customer size, and type of product usage are used to segment ___________ markets.
a. consumer
b. business
c. government
d. international
e. most target