The maximum percentage of market potential that an individual firm can expect to obtain for a specific product is the
a. sales forecast.
b. market potential.
c. company sales potential.
d. company sales objective.
e. market share goal.
Answer: C
The maximum percentage of market potential that an individual firm can expect to obtain for a specific product is the
a. sales forecast.
b. market potential.
c. company sales potential.
d. company sales objective.
e. market share goal.