The process of dividing a total market into market groups because people within each group have relatively similar product needs is called
a. segmentation.
b. diversification.
c. target marketing.
d. concentration.
e. customization.
Answer: A
The process of dividing a total market into market groups because people within each group have relatively similar product needs is called
a. segmentation.
b. diversification.
c. target marketing.
d. concentration.
e. customization.