Marketing MCQ
Marketing Chapter 6
Toyota has learned that some people want sports cars, while others want vans, trucks, sedans, and economy cars. In this instance, Toyota has found its markets to be
Toyota has learned that some people want sports cars, while others want vans, trucks, sedans, and economy cars. In this instance, Toyota has found its markets to be
Toyota has learned that some people want sports cars, while others want vans, trucks, sedans, and economy cars. In this instance, Toyota has found its markets to be
a. heterogeneous.
b. undifferentiated.
c. concentrated.
d. homogeneous.
e. focused.
Answer: A
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