Marketing MCQ
Marketing Chapter 6
Most markets for products are made up of individuals or groups with diverse needs for products and are called ________ markets.
Most markets for products are made up of individuals or groups with diverse needs for products and are called ________ markets.
Most markets for products are made up of individuals or groups with diverse needs for products and are called ________ markets.
a. undifferentiated
b. concentrated
c. homogenous
d. differentiated
e. heterogeneous
Answer: E
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