Which of the following products is least likely to be segmented according to stages in the family life cycle?
a. Single-family homes
b. Ford automobiles
c. European vacations
d. Diet Coke
e. General Electric appliances
Answer: D
Which of the following products is least likely to be segmented according to stages in the family life cycle?
a. Single-family homes
b. Ford automobiles
c. European vacations
d. Diet Coke
e. General Electric appliances