If Campbell were to offer single serving "Soup for One" packages to small household markets, it would be using segmentation based on
a. income.
b. ethnicity.
c. taste.
d. geographic considerations.
e. family life cycle.
Answer: E
If Campbell were to offer single serving "Soup for One" packages to small household markets, it would be using segmentation based on
a. income.
b. ethnicity.
c. taste.
d. geographic considerations.
e. family life cycle.