Marketing MCQ
Marketing Chapter 6
While developing a company sales forecast at Safeway, Barb Herrington discovered a pattern in sales volume over the past five years. She likely used which sales forecasting technique?
While developing a company sales forecast at Safeway, Barb Herrington discovered a pattern in sales volume over the past five years. She likely used which sales forecasting technique?
While developing a company sales forecast at Safeway, Barb Herrington discovered a pattern in sales volume over the past five years. She likely used which sales forecasting technique?
a. Surveys
b. Executive judgment
c. Time series analysis
d. Market tests
e. Regression analysis
Answer: C
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