As a marketing manager for Revlon, you choose to serve markets along the west coast. Your segmentation analysis reveals that these markets can be effectively marketed to by your company. Thus, these segments are _____________ enough to use.

As a marketing manager for Revlon, you choose to serve markets along the west coast. Your segmentation analysis reveals that these markets can be effectively marketed to by your company. Thus, these segments are _____________ enough to use.



A. Definable.
B. Measurable.
C. Substantial.
D. Actionable.
E. Differentiable.





Answer: D


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