In the new product development process, which of the following could be a Concept Development Statement for the Toyota Prius:
A. Don't fall victim to high gas prices.
B. An affordable sedan that offers high gas mileage and an eco-friendly driving experience.
C. Go green with your next car purchase.
D. Hybrid-peace-green.
E. To young drivers, the Prius offers eco-friendly peace of mind because of its gas-electric hybrid platform.
Answer: B