Retailing is best characterized as
a. large organizations that carry wide and deep product mixes.
b. transactions in which the buyer intends to consume the product through personal, family, or household use.
c. arrangements whereby a supplier grants a dealer the right to sell its products.
d. transactions in which the purchaser intends to use the product for resale or for business operations.
e. exchanges that take place only in a store or service establishment.
Answer: b