Companies that market products with similar features, benefits, and prices to the same customer group are known as _________ competitors.
a) generic
b) product
c) brand
d) total budget
e) monopolistic
Answer: c
Companies that market products with similar features, benefits, and prices to the same customer group are known as _________ competitors.
a) generic
b) product
c) brand
d) total budget
e) monopolistic
Answer: c