In the seven Ps of services marketing, the term "process" involves not only "what" gets created but also

In the seven Ps of services marketing, the term "process" involves not only "what" gets created but also



a.

"if" it gets created at all.

b.

"how" it gets created.

c.

"when" it gets created.

d.

for "whom" it gets created.

e.

"why" it gets created.



Answer: "how" it gets created.


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