Marketers who attempt to influence and change the various environmental forces have a(n) _____ response to these forces.
a) reactive
b) inactive
c) variable
d) positive
e) proactive
Answer: e
Marketers who attempt to influence and change the various environmental forces have a(n) _____ response to these forces.
a) reactive
b) inactive
c) variable
d) positive
e) proactive
Answer: e