Netflix sells its movie services using its website while Red Box sells its movie services using vending machines. From a customer's point of view, Netflix is using ____ and Red Box is using ___.

Netflix sells its movie services using its website while Red Box sells its movie services using vending machines. From a customer's point of view, Netflix is using ____ and Red Box is using ___.




A. a direct-marketing channel; a type of retailer.

B. a direct marketing channel; a slightly shorter channel.

C. an internet wholesaler; a slightly longer channel.

D. a direct-marketing channel; an agent.

E. an internet wholesaler; a type of retailer.



Answer: A. a direct-marketing channel; a type of retailer.


Learn More :