The textbook suggests that the best approach a firm can take in responding to marketing environmental forces is
a) reactive.
b) proactive.
c) inactive.
d) active.
e) variable.
Answer: e
The textbook suggests that the best approach a firm can take in responding to marketing environmental forces is
a) reactive.
b) proactive.
c) inactive.
d) active.
e) variable.
Answer: e