To monitor changes in the marketing environment effectively, marketers must engage in
a) environmental scanning and analysis.
b) economic scanning
c) self-regulatory analysis
d) marketing research analysis
e) information collecting
Answer: a
To monitor changes in the marketing environment effectively, marketers must engage in
a) environmental scanning and analysis.
b) economic scanning
c) self-regulatory analysis
d) marketing research analysis
e) information collecting
Answer: a