A market-coverage strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer is called
A. undifferentiated marketing
B. differentiated marketing
C. concentrated marketing
D. turbomarketing
E. cause marketing
Answer: (A) Undifferentiated or mass marketing is the correct answer since it defies the basic logic of segmentation in that it assumes a homogeneous market that does not need segmentation.