Which of the following is an example of sales promotion?
A. Price-off coupons distributed to consumers' homes
B. A trade show for wholesalers
C. A contest to motivate a company's sales force
D. Point-of-purchase displays at the checkout counters of a retail store
E. All of the above are examples.
Answer: (E) Sales promotions include any temporary incentives directed at channel members, consumers, and/or company salespeople to stimulate a desired response. These short-term incentives include coupons (A), trade shows for wholesalers (B), contests for sales force (C), and point-of-purchase (POP) displays in retail stores (D). Since (E) includes all these options, it is the correct answer.