A segmentation of the toothpaste market would most likely reveal that
A. most consumers are concerned about brightness of teeth
B. factors such as taste and price are unimportant
C. different market segments seek different product benefits
D. the entire market can be served with one marketing strategy
E. price is the most important selling point
Answer: (C) If one were to segment the toothpaste market, it would be logical to assume that different consumer segments would seek different product benefits (C). For instance, kids may want a good-tasting, sparkly toothpaste, while socializers may want breath-freshening toothpaste and so on. Therefore, (C) is the correct answer. The other choices can be ruled out since there is no logical basis to make such assumptions.