ABC Corporation sells only to wholesalers who give their product special attention. ABC Corporation is practicing what type of distribution?
A. Selective distribution
B. Intensive distribution
C. Exclusive distribution
D. Ideal market exposure
E. None of the above
Answer: (A) Selective distribution occurs when a company only sells through middlemen who will give the product special attention; consequently, (A) is the correct answer. Intensive distribution (B) occurs when a company sells a product through all responsible and suitable retailers who will stock and sell the product. Exclusive distribution (C) occurs when a company sells through only one middleman in a particular geographic area. Ideal market exposure (D) makes a product available widely enough to satisfy target customer's needs. Because (A) is the correct choice, (E) cannot be correct.