Public relations firms are often evaluated by the number of "hits" they obtain. A "hit" is
A. an advertisement that is successful
B. a special event tie-in with publicity
C. the mention of a company's name in a news story
D. a media story that speaks positively about a company
E. a media story that speaks negatively about a company
Answer: (C) A PR "hit" is defined as the number of times a company's name is mentioned in a particular news story (C). PR firms are often evaluated based on the number of "hits" they obtain on behalf of their clients. None of the other choices correctly defines a PR "hit."