All of the following are behavioristic criteria used for segmenting markets EXCEPT
(A) user rate
(B) occupational status
(C) buyer readiness
(D) product loyalty
(E) desired benefits
Answer: User rate, buyer readiness, product loyalty, and desired benefits are all behavioristic criteria, so choices A, C, D, and E are incorrect answers to the question. Choice B, occupational status, is a demographic criterion, so it is the correct answer to the question.