Karen is buying a new winter coat. She has heard that the manufacturer of the last coat that she bought uses sweatshop labor, so she buys another coat brand. By doing this, Karen exhibits
(A) brand preference
(B) brand recognition
(C) brand indifference
(D) brand rejection
(E) brand disinterest
Answer: Karen recognizes the brand and refuses to buy it, so she exhibits brand rejection, choice D.