Environmental scanning is an important step in planning a market opportunity analysis. In relation to international marketing, which of the following environments deals with nationalism (putting a country's interests before everything else)?
A. Economic
B. Technological
C. Political
D. Legal
E. Natural environmental
Answer: (C) The political environment of a country deals with how the people feel about their country and government. They may express their feelings with actions. (A) is incorrect because the economic environment would concentrate more on the GDP, imports, exports, etc. (B) is also incorrect. The technological environment would deal more with how equipped and skilled the country is when dealing with technological advances. The legal environment (D) deals with the country's law and legal/judicial systems. The natural environment (E) would also be incorrect, because the concern here would be the physical environment.