Marketing MCQ Principles of Marketing If Mark pays the Hershey Company for the right to use its name on his line of T-shirts, then Mark is using which strategy?

If Mark pays the Hershey Company for the right to use its name on his line of T-shirts, then Mark is using which strategy?

Principles of Marketing

If Mark pays the Hershey Company for the right to use its name on his line of T-shirts, then Mark is using which strategy?

A. Manufacturer's branding

B. Licensed branding

C. Co-branding

D. Private branding

E. Line extension

Answer: (B) Licensing a brand means giving another firm the right to a trademark and/or brand name in exchange for a yearly fee (royalty). Therefore, licensed brand (B) correctly describes Mark's brand sponsorship strategy.

Marketing MCQ

If Mark pays the Hershey Company for the right to use its name on his line of T-shirts, then Mark is using which strategy?

If Mark pays the Hershey Company for the right to use its name on his line of T-shirts, then Mark is using which strategy?

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