In online marketing, CPM stands for
(A) Cost Per Mille
(B) Cost Per Million
(C) Customer Performance Measure
(D) Customer Preference Metric
(E) Cost Performance Metric
Answer: CPM stands for cost per mille, "mille" meaning thousand in Latin, so choice A is correct. CPM is a standard measure of online advertising costs, such as $100 per 1,000 appearances on a Web site.