Billboard advertisements often have to compete for a driver's attention with traffic, passengers, radio, or other billboards. Billboard advertising would be described as:

Billboard advertisements often have to compete for a driver's attention with traffic, passengers, radio, or other billboards. Billboard advertising would be described as:


a. lacking any geographic selectivity.
b. the most flexible advertising medium.
c. having a high noise level.
d. having a low noise level.
e. being a great channel for informative ads.


ANSWER: c


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