Marketing a product in a foreign market without any change to the product is called
A. straight extension
B. product adaptation
C. product invention
D. communication adaptation
E. dual adaptation
Answer: (A) is correct. Straight extension is the only strategy for marketing a product in a foreign market without any product changes. Product adaptation (B) by definition involves changing the product to meet the local conditions. Certain aspects of the product such as packaging, branding, or labeling can be changed. Product invention (C) consists of creating something new. Both communication adaptation (D) and dual adaptation (E) are promotional strategies, not product strategies, and are incorrect choices.