Most precisely, sociographics has become an important tool in
(A) marketing by nonprofits
(B) business-to-business marketing
(C) global marketing
(D) social influence marketing
(E) mass marketing
Answer: While sociographics, the analysis of social networks, may be useful in marketing by nonprofits, global marketing, and mass marketing using the Internet, the best answer is social influence marketing (SIM), choice D, because it's the most precise.