Which of the following is an example of a typical industrial distribution channel?

Which of the following is an example of a typical industrial distribution channel?




(A) Manufacturer to manufacturer's sales force to retailer to industrial customer
(B) Manufacturer to wholesaler to jobber to retailer to industrial customer
(C) Manufacturer to wholesaler's representative to industrial customer
(D) Manufacturer to wholesaler to industrial customer
(E) Manufacturer to manufacturer's representative to industrial distributor to industrial customer


Answer: There are several possible channels for industrial products, but choice E is the only correct one listed in the answers. (Others are manufacturer to industrial customer; manufacturer to industrial distributor to industrial customer; manufacturer to manufacturer's sales force to industrial distributor to industrial customer.)


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