New-task buying
A. is a routine repurchase that may have been made many times before.
B. occurs when an organization has a new need and the customer wants a great deal of information.
C. is an in-between process where some review of the buying situation is done.
D. occurs when an organization has a routine need and the customer wants only minimal information.
E. involves no review of suppliers.
Answer: B. occurs when an organization has a new need and the customer wants a great deal of information.