Marketing MCQ Marketing When a company is trying to decide which type of smart phone to purchase for its sales staff and has never had to make that specific type of purchase before, this buying situation is called a(n):

When a company is trying to decide which type of smart phone to purchase for its sales staff and has never had to make that specific type of purchase before, this buying situation is called a(n):

Marketing

When a company is trying to decide which type of smart phone to purchase for its sales staff and has never had to make that specific type of purchase before, this buying situation is called a(n):

A. Straight rebuy.
B. New-task buy.
C. JIT buy.
D. Modified rebuy.
E. ISO 9000 buy.

Answer: B. New-task buy.

Marketing MCQ

When a company is trying to decide which type of smart phone to purchase for its sales staff and has never had to make that specific type of purchase before, this buying situation is called a(n):

When a company is trying to decide which type of smart phone to purchase for its sales staff and has never had to make that specific type of purchase before, this buying situation is called a(n):

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